The freelance wasteland. Where only the most resilient chance survival.
By now, it’s bleeding obvious ‘Rockatansky’ has some link to cars. Close. The name comes from the movie, Mad Max. ‘Rockatansky’ is Max’s surname. He wandered off alone. So did I. Twins, right?
Ok, my story:
Somewhat uniquely, I've sat on both sides of the creative fence - agency and client side. Yup, creatives like this really do exist.
So I understand the art of growing loyalty.
I get the need for speed.
I’m a stickler for quality.
And I also understand that advertising is just one part of the business ecosystem. And that business owners and marketing directors as busy. Really busy.
In adland, I've worked on many of Australia’s biggest brands under some of the world's best creative leaders at places like The Monkeys, Saatchi & Saatchi, JWT and DDB. Brands for banks, cars, insurance, shampoo, fashion, irritable bowel syndrome medications, anti domestic violence, chewing gum, chocolate, hand cream, and more. Along the way, picking up gongs from Cannes, D&AD, One Show, Clio and AWARD (all this while cutting donuts in the top 10 Campaign Brief Best Creatives in Australia rankings).
Client-side, I created and managed a new brand for a racing series in the world of motorsport. Within 12 months, it grew to become the premier category within that series in Australia (we’re talking 25% more bums on seats in Sydney alone). This role basically meant doing it all: marketing strategies, writing, media, online content, creative direction, sponsorship, social media, live streaming, production, live events, and free-to-air television shows. Plus, throw in the rebranding of a major construction company (yes, there are more than 24 hours in a day, as I quickly discovered).
It’s this rather rare perspective and insight that allows me to fine-tune the advertising communications of a business from not only a creative point of view, but with a solid understanding of the needs of a brand from the inside. Hey, advertising is just a tiny piece in the business puzzle, so I get that you're busy and just want fast, no bullshit, quality help.
Because at the end of the day, in this maelstrom they call advertising (incorporating everything from content, to entertainment, to product design), you've got to be fast without fear. Foot down. Clutch out. Branding burnouts that'll wake up the next suburb.
Need a brand warrior?