Super-fast intro. You know, one of those 'scurrying to a meeting, stopped by your boss for a quick word about resources, holy crap now I'm really running late, kill me now' kind of intros.

Steve from Sydney.

Copywriter by trade.

Creator and carer of brands by nature.

Obligatory writing belief:

Writing is painting.

So…he thinks he can write ads, eh? Says who? Says many of the heavyweight brands in Australia. They seem to think I can. So say a few judges on award juries, too. So there (fake it 'til you make it, right?).

You could call me a brand mechanic and lover of a good motoring metaphor. That’d be a good call.

Been agency and client-side. So I get you. Seriously, I know I'm a ‘creative’, but I do have an understanding of what life is like on the other side of the fence (and the splinters you collect climbing over it).

Wonders will never cease.

Told you I’d be quick.

Shall we?