Just a quick intro. You know, one of those 'rushing to a meeting, stopped by your boss for a quick word about resources, holy crap now I'm really running late' kind of intros.

Steve from Sydney.

Copywriter by trade.

Creator and carer of brands by nature.

Like to think I know what I'm doing when it comes to writing ads. Many of the biggest brands in Australia seem to think I do (fake it 'til you make it, right?).

Guess you could call me a brand mechanic and lover of a good motoring metaphor.

Been agency and client-side. So I get you. Seriously, I know I'm a creative, but I do have an understanding of what life is like on the other side of the fence. Wonders will never cease.

Need a hand?