Toyota Kluger campaign with concepting of ‘A GREAT PLACE TO RAISE A FAMILY’ and ‘THE PHIL SEAT’ idea, featuring Ty Burrell. Scripts co-written with Modern Family creator Steven Levitan and Ten Generate's Michael Stanford. READ THE PRESS Saatchi & Saatchi.
Concept creation and implementation of the Ultimate Sprintcar Championship, Australia’s top tier speedway brand across 4 states, winning Best Marketing, Best Promotion, and Best Initiative at the 2016 Speedway Australia Awards. Proud to bring this to life with Steve Green and top designer, art director, photographer and videographer, Gavin Skene. USC.
Ultimate Sprintcar Championship branding across 4 states, featuring a new driver recognition element. USC.
A younger, more vibrant look for a 21 episode Ultimate Sprintcar show broadcast on 7MATE. This broke the mould within the speedway category. USC.
As a copywriter, it's always fun to write more than a few words every now and then. Saatchi & Saatchi.
Concept creation and implementation of the Ultimate Sprintcar Championship, Australia’s top tier speedway brand across 4 states. Included category-changing streamlined design and tone. USC.
Two days after the Mars Rover sent back pics from Mars, we had this in the major publications for Toyota Landcruiser. Saatchi & Saatchi.
Branding and launch of Australia’s premier dirt track online live streaming pay-per-view service. USC.
1977 Pontiac Trans Am. Star of Smokey & The Bandit. Updated wheels from the original gold snowflakes. Not mine. Wish it was.
Australia-wide Ultimate Sprintcar Championship teams event. Also included key international racers from the USA. USC.